Strategic TP Planning Support for Cross-Border Businesses

Transfer Pricing Planning & Advisory

Every intercompany structure, every pricing policy, every regulatory shift planned with the strategic precision your cross border business demands.

Transfer Pricing Planning for Structures That Survive Scrutiny

Transfer Pricing planning is a statutory and commercial necessity for every enterprise engaged in controlled transactions with its associated enterprises. Under Sections 92 to 92F of the Income Tax Act, 1961, each intercompany transaction whether involving goods, services, intangibles, or financial arrangements must be priced at arm’s length before it is executed, not justified after the fact. CBDT scrutiny of TP positions has intensified significantly, and enterprises that approach pricing reactively, assembling justifications at the documentation stage, consistently face higher adjustment exposure than those with structured pre-transaction policies in place.

The right TP approach depends on the nature of the transaction, the functional and risk profile of each entity involved, the availability of reliable comparables, and the method best suited to reflect economic reality whether CUP, TNMM, RPM, or Profit Split. A mismatch between the pricing method adopted and the actual value chain contribution of each entity is among the most common triggers for transfer pricing adjustments. Equally, enterprises that do not evaluate safe harbour eligibility or APA viability early in their planning cycle lose the certainty these mechanisms offer and often face protracted disputes that could have been avoided.

What most businesses underestimate is the compounding effect of unplanned TP structures under the current regulatory environment. BEPS 2.0 and Pillar Two have shifted the global standard profit allocation must now reflect genuine economic substance, not legacy pricing arrangements. Enterprises with cross-border operations that have not reviewed their intercompany pricing policies against these standards face not only domestic adjustment risk but exposure across multiple jurisdictions simultaneously. At RVG, early planning covering policy design, APA strategy, and value chain alignment is what we build every transfer pricing engagement around, ensuring your intercompany positions are structured to hold through audit, not assembled to survive it.

Is Your Intercompany Pricing Structure Audit Ready?

Business models evolve, regulations tighten, and CBDT scrutiny increases with every assessment cycle. A TP structure that worked two years ago may not hold today. A timely advisory review can identify exposure before it becomes a dispute.
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Transfer Pricing Planning Challenges Businesses Face

Transfer pricing planning operates at the intersection of commercial strategy, regulatory compliance, and cross border economics. The challenges businesses face are not merely procedural an unplanned pricing structure, an ill-suited method, or a missed APA window can have consequences that compound across jurisdictions and assessment years.
Aligning TP Policies with Evolving Business Models and Value Chains
Selecting the Right Transfer Pricing Method for Complex Transactions
Managing Litigation Exposure Across Assessment Cycles
Maintaining Cross Jurisdictional Documentation Consistency
Navigating BEPS 2.0 and Pillar Two Without Compromising Tax Efficiency
What Our TP Planning & Advisory Practice Covers

Every intercompany structure planned, priced, and defended before the tax authority ever asks.

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Custom TP policy formulation, intercompany agreement drafting, safe harbour eligibility evaluation, and APA strategy every planning engagement is built around the specific functional profile, transaction mix, and risk exposure of your enterprise. Pricing decisions are supported by economic modelling and method selection that reflects genuine value chain contribution, not just comparable median positioning.
Beyond the annual compliance cycle, we advise on business restructurings, intangibles valuation using DEMPE analysis, and Pillar Two impact assessments bringing the same analytical rigour to strategic decisions that we apply to documentation. TP planning at RVG is a continuous engagement, not a year end exercise.
Planned. Structured. Defensible.

Our TP Planning & Advisory Covers Everything That Matters.

Diagnostic Review & Transaction Mapping
We begin every engagement with a structured review of your existing intercompany transactions, entity profiles, and current pricing policies identifying gaps, inconsistencies, and planning opportunities before any documentation or filing work begins.
Functional, Risk and Asset Analysis
A detailed FAR analysis is conducted for each entity involved in controlled transactions, mapping functions performed, risks contractually assumed and economically borne, and assets deployed. This forms the foundation of every method selection and policy design decision.
Transfer Pricing Method Selection & Economic Modelling
Based on the FAR analysis and transaction profile, we identify the Most Appropriate Method and build the economic model supporting the arm's length price whether through benchmarking, internal comparables, or profit based methods with full Rule 10B compliance.
TP Policy Design & Intercompany Agreement Drafting
We translate the economic analysis into a structured TP policy and prepare legally aligned intercompany agreements that reflect the pricing terms, risk allocations, and service levels established ensuring consistency across entities and jurisdictions.
APA & Safe Harbour Strategy
Where certainty is the priority, we evaluate APA eligibility and manage the application process with CBDT or assess safe harbour qualification for eligible transactions, securing a defined margin that removes the transaction from scrutiny for the covered period.
Ongoing Monitoring & Annual Policy Review
Transfer pricing is not static. We conduct annual reviews of policy efficacy, monitor regulatory developments including BEPS 2.0 updates and Union Budget changes, and ensure your TP framework remains aligned with both business reality and regulatory expectations.
We believe TP planning is not a year end exercise it is a continuous strategic commitment.

Providing strategic, commercially aware transfer pricing advisory at every stage of your business.

Pre-Transaction Planning

Every intercompany pricing decision carries audit consequences. We engage before transactions are executed designing policies, selecting methods, and building the economic rationale that makes your pricing position defensible from day one, not assembled under pressure after a notice arrives.

Regulatory Precision

India's transfer pricing framework evolves with every Union Budget, CBDT circular, and OECD update. Our advisory is grounded in current regulatory positions BEPS 2.0, Pillar Two, safe harbour revisions, and APA programme developments ensuring your TP structure is aligned with the standards that matter today, not two years ago.

End to End Engagement Coverage

From initial diagnostic review to policy design, APA filing, audit representation, and MAP proceedings our transfer pricing practice covers the full lifecycle of your compliance and planning obligations. Nothing is treated as an afterthought.
Got Questions?

Everything You Should Know About Transfer Pricing Planning & Advisory.

What is the difference between Transfer Pricing planning and Transfer Pricing documentation?

Transfer Pricing documentation is a compliance obligation it records and justifies pricing decisions already made. Transfer Pricing planning is the upstream exercise of designing those pricing structures, selecting the appropriate methods, and evaluating mechanisms like APAs and safe harbours before transactions are executed. Planning determines the quality of the documentation; documentation alone cannot fix a poorly planned structure.

Which enterprises need Transfer Pricing planning?
What is an Advance Pricing Agreement and when should a company pursue one?
What is a Safe Harbour in Transfer Pricing and who can opt for it?
What is DEMPE analysis and why does it matter for intangibles?
How does BEPS 2.0 and Pillar Two affect Transfer Pricing structures in India?
Can Transfer Pricing planning help reduce TP adjustment exposure during assessments?
How long does an APA negotiation typically take in India?
Ready to Plan Your Transfer Pricing Position With Confidence?

Plan It Right. Structure It Early. Defend It at Every Stage.

Without a structured transfer pricing policy, every intercompany transaction carries adjustment risk. With RVG, your pricing framework is designed before transactions are executed, aligned with current regulatory standards, and built to hold through every stage of scrutiny.